HERALD DESIGN LOUNGE 2026

■ Event : HERALD DESIGN LOUNGE 2026

■ Date : Friday, October 2, 2026 | 1:00 PM – 7:30 PM

■ Venue : DDP, Art Hall 2

■ Theme : Beyond Visuals

■ Hosted by : Herald Media Group

Stefan Sagmeister / Sagmeister & Walsh Co-Founder

Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award. Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.

His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show' attracted way over half a million visitors worldwide and became the most visited graphic design show in history. A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.

Jinjoon Lee / Media Artist · Professor, Graduate School of Culture Technology, KAIST 

Jinjoon Lee (이진준) is an internationally recognised media artist and scholar whose work explores liminal experiences of utopian and post-utopian space through advanced technologies. His interdisciplinary practice brings together sound, image, architecture and computation, drawing on East Asian philosophical traditions and the artist-scholar lineage. Selected for Bloomberg New Contemporaries 2021, his exhibitions and commissioned projects span Asia, Europe and the Americas, including MMCA Korea, ZKM Germany, the Korean Cultural Centre London and BB&M Gallery Seoul. He is Professor at KAIST and leads the Art & Technology Center (KATEC), and has held academic and research positions at the University of Oxford, Tokyo University of the Arts and New York University. His research framework, Gardenetics, reframes the garden as an ethical and aesthetic alternative to systems of control, proposing cultivation as a way to rethink our relationship with data and AI. Educated at Seoul National University and the Royal College of Art, he holds a DPhil in Fine Art from Oxford; his doctoral thesis work, Empty Garden, is held in the permanent collection of the Ashmolean Museum. He is a Fellow of the Royal Society of Arts (FRSA). 

Yu Jiwon / gmi. Institute for Typography & Culture / Director, Author, Designer 

Yu Jiwon is the Director of the gmi. Institute for Typography & Culture, as well as an author, typography researcher, and graphic designer. She studied design at Seoul National University and Hochschule für Grafik und Buchkunst Leipzig (HGB) as a DAAD Arts Scholar. She also served as an Adjunct Professor in the Department of Visual Communication Design at Hongik University. Through an integrated practice of writing, research, design, lectures, and exhibitions, she has expanded typography into a familiar and engaging part of culture. At the same time, she has explored connections between typography and diverse fields, including science, linguistics, literature, and classical music.

Her writings on typography have been included in the Korean high school textbook 『Reading and Writing』 (독서와 작문). Her notable publications include 『Typography Landscape』 (글자 풍경), 『Newton's Atelier』 (뉴턴의 아틀리에), co-authored with a physicist, and her Korean translation of Gerrit Noordzij's 『The Stroke: Theory of Writing』 (획―글자쓰기에 대해). Among her best-known design works is the 『The Complete Works of William Shakespeare』 (셰익스피어 전집) published by Minumsa (민음사).

Kim Gryun / Apple Creative

Gryun Kim is a distinguished Motion Graphic Designer, revered as both a Lead Animator and an Art Director. With a career marked by exceptional achievements, As a Lead Animator and Art Director, Gryun's talent has been celebrated with two Emmy Awards, recognizing their mastery in creating Outstanding Main Title designs. Notably contributing to Elastic, Gryun led the animation team in crafting mesmerizing Main Title sequences for renowned shows such as "The Last of Us," "DC Doom Patrol," "Amazon Hunters," "His Dark Materials," "Man in Black," and "The Gilded Age." These endeavors have garnered numerous accolades from esteemed awards like the Emmys, Clios, and ADCs. During an impactful tenure at Giantstep, Gryun's innovative touch shone through in Title Sequences and TV ad projects, amassing a collection of awards from prestigious platforms including IF, Reddot, Telly, and Musse.

Beyond these achievements, Gryun Kim's influence extends to the realm of education and inspiration. As a presenter at events like NAB and Siggraph, Gryun showcased expertise in Maxon Cinema 4D, captivating audiences with groundbreaking advancements. Further cementing their status, Gryun also took the stage at the illustrious Motion Plus Design World Tour, an exclusive seminar series featuring luminaries in the field of motion design. This extraordinary journey continues to shape Gryun's narrative as a visionary in the world of motion graphics.

Yoon Seokkwan / Artist

KEEPKWAN, also known as Seokkwan Yoon, is an AI artist and creative content creator who expands Korean identity and contemporary imagination through visual storytelling based on collaboration between AI and human creators. After building his professional experience in marketing and business strategy at SM Culture & Contents, he began working actively with AI art in 2022 and has collaborated with companies, public institutions, and government organizations in Korea and abroad.

His work explores the creative possibilities of generative AI across K-heritage-based visual content, fashion editorials, videos, advertising, exhibitions, wearable hanbok design, and the visualization of scent. KEEPKWAN views AI not simply as a tool, but as a creative collaborator that extends human imagination. Through his practice, he continues to emphasize the role, attitude, and human-centered originality of creators in the age of AI.

Yoon Kyeong Sik / Hankook Architects, KACI / Chairman 

Architect Kyeong Sik Yoon is an architect and architectural thinker whose work is distinguished by a philosophy that harmonizes tradition and modernity through nature-inspired design and humanistic inquiry. With more than 35 years of professional experience, he has received over 25 international architectural awards, including the iF Design Award, The International Architecture Awards (IAA), the Architecture Master Prize (AMP), and the World Architecture Awards (WA), earning widespread recognition both in Korea and abroad. 

Viewing philosophy, the humanities, and aesthetics as integral to the essence of architecture, he has consistently pursued architecture that transcends function to embody deeper cultural and spiritual values. His notable works include CJ Hasley Nine Bridges Clubhouse, Sarang Bitneun Church, The Stupa of mather, The Pavilion; Dream of the Butterfly, The Soul Forest, Inwol-sa Temple•Dhamma Center and The Spiritual Healing House.

APRO / Performance

APRO is a producer and DJ whose work bridges music, exhibitions, and brand collaborations. Following collaborations with artists including Loco, Dynamic Duo, pH-1, PENOMECO, and DPR LIVE, he continues to expand his creative practice by exploring the possibilities of sound beyond music. 

 Dongdaemun History & Culture Park Station (Lines 2, 4, and 5)

If you are arriving by subway, please exit through Exit 1 of Dongdaemun History & Culture Park Station 

and follow the signs inside DDP (Dongdaemun Design Plaza) toward Art Hall.

 ■ Ticket Sales Period

 - Early Bird : July 15, 2026 (Wed), 2:00 PM – August 4, 2026 (Tue)

 - General Admission : August 5, 2026 (Wed) – October 1, 2026 (Thu), 1:00 PM

 - On-Site Sales : October 2, 2026 (Fri)

■ Ticket Prices
- Regular (On-site Purchase) : KRW 189,000

- Early Bird : KRW 151,200 (20% discount)

- General Admission : KRW 179,500 (5% discount)

- Group (20 or more attendees) : KRW 151,200 (20% discount) 
※ Please contact us for group reservations. (Tel. +82-2-727-0273, 0321)

- Student (Middle School, High School, and Undergraduate Students Only) : KRW 69,000

*Graduate students are not eligible. A valid student ID is required for admission. 

- Student tickets are available to middle school, high school, and undergraduate students for KRW 69,000.

- Tickets are issued on a one-ticket-per-person basis.

- A valid student ID must be presented at the registration desk on the event day to receive your admission badge.

- Tickets are non-transferable. If student eligibility cannot be verified, the ticket holder must pay the price difference at the venue before admission.